About

Who: Craig Avera

Hey everyone! My name is Craig Avera and I’m an actor living the soon-to-be good life here in Hollywood, CA. I’ve been in California for a few years now, but I was raised in a small town in Oregon. Living right beside a creek, my friends and I grew up hiking, exploring, and catching tadpoles–exemplifying the Huck Finn lifestyle. It wasn’t exactly a metropolis where I grew up, so we had to use our imaginations and make the most of our minimal resources to entertain ourselves, but I truly believe it built character.

I’ve been actively involved in sports for as long as I can remember–primarily soccer and baseball in high school, but I played basketball and wrestled a couple of years as well. At 18, I played a season with the Cascade Surge Soccer Club, an amateur pro organization in Oregon I grew up watching as a kid. Being part of something I once idolized was an amazing experience.

I spent a year studying Business at Oregon State University. It was there I became more involved in weightlifting and attentive to nutrition. At first, I remember being lost in the gym, not knowing what the heck to eat, and thinking supplements were the key to getting “ripped.” I was undeniably confused; however, I stuck with it and over three years have passed now. I’ve been consistently working out and staying active since then, and have learned what doesn’t work and never will. I’ve also learned that a lot of information on the internet and in magazines is garbage.

Proudly Introducing Cesar Flores to the HBF Team!

Cesar Flores is an avid lifelong athlete with a driving desire to help others achieve physical fitness and prime health. Cesar holds a wide variety of certifications, including CrossFit Level 1, the National Academy of Sports Medicine’s Professional Trainer, and USA Sports Performance Coach Certifications. Cesar is also certified in specialties such as kettle bell, running, and other functional fitness concepts. He is the head coach at Brick Crossfit in West Hollywood

In addition to his fitness certifications, Cesar is a Certified Emergency Medical Technician (EMT), and is a graduate of the Fire Academy, with 5 years’ experience in public service.

 Cesar has developed unique techniques and programs geared towards physical therapy using the CrossFit system. He has worked with clients suffering from Multiple Sclerosis, autoimmune diseases, ACL/MCL injuries, and back problems.

What: Hollywood Body Fitness

Needless to say, living in a town that often revolves around peak physical performance and appearance, I am a member of a gym not too far from my apartment. Not too long after becoming a Hollywood resident and self-proclaimed gym rat, guys and girls alike began approaching me for advice.

Many of these people were actors and models, the majority of them involved somehow in the entertainment industry. That’s what led me to the idea of a service that caters specifically to a population whose livelihoods depend on a healthy lifestyle and superior physique, but are sick of sorting through the overwhelming amount of conflicting information on the internet.

We are here to give you guys real fitness advice. We’ve experimented with many methods and have discovered what works and what doesn’t. We’ll outline different topics that you probably have questions about, as well as things you’ve probably never thought about. There will be workout plans, exercise demos, nutritional tips, motivational advice, recipes, and lots more. Fitness videos will be posted for the visual learners out there, as well as videos of mindless entertainment–for the people like us out there… can you say YouTube nut?

So welcome to a no bull shit fitness site. While some of the information here may seem unconventional to you, we are here to tell you what works.

Our ultimate goal is to help you achieve that A-List Physique and get the body you desire!

Head Coach at Brick Crossfit: Cesar "Cez" Flores